“A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” – Scott Cook
As a boutique digital marketing agency, we specialize in web development, search engine optimization and search engine marketing. Our goal in digital marketing is to track and monitor the performance of your campaigns, gaining valuable insights into your website visitors’ behavior, engagement rates, conversion rates, and other key metrics. This data-driven approach helps you make informed decisions and adjust your digital marketing strategies accordingly,. We want to see your website have continuous improvement and traffic growth.
At our core, we are dedicated to providing comprehensive solutions that enable businesses to succeed in the digital landscape. Whether it’s designing visually appealing websites, improving search engine visibility, or implementing Google Ads, our expertise and commitment to to each project is unsurpassed.
We pride ourselves on our proficiency in designing and developing high-quality websites that not only attract users but also deliver an exceptional user experience. We work with our clients to understand their requirements, brand identity, and target audience, ensuring the creation of visually appealing and functional websites.
We understand how important it is to find the right web development partner. We specialize in website development for small businesses using WordPress for service-based businesses and WordPress or Shopify for businesses who sell products.
For our service-based websites our packages range in price depending on your requirements. These websites often include 10-40 pages and can include features like Portfolio Pages, Blogs and Testimonials can be added as well. Websites for product-based businesses may include the development of an online store, and other services that require integration of third-party services such as CRM, CMS, databases, chatbots, APIs, and others.
What Should Website Packages Include?
Domain Name Set-up and/or Transfer
The goal is to ensure our clients have complete ownership of their own domain (website name). We help our clients purchase a new domain or transfer their existing domain into their own domain account if necessary.
Hosting of a Development/Test Site
We will set up a development site that resides on our servers so you can see the finished product long before it goes live.
UX (user experience) and UI (user interface) Design
Our UX (user experience) portion of the design focuses on the creation of a website that is both easy to navigate and meaningful. We achieve this through understanding your website visitors and their needs, so we can create interfaces that are intuitive. UI (user interface) design concentrates on the visual and interactive aspects of a product. Its main goal is to produce interfaces that are visually appealing and visually pleasing to the eye.
We help our clients choose the right file format, optimize their images, adjust the dimensions and resolution of images, save images with descriptive filenames, use an appropriate file naming conventions, add alt text, ensure images are responsive and adjust to different screen sizes and devices, use the proper image tags, organize images in appropriate directories, and respect copyright laws.
Stock images can be useful on a website for several reasons. They can save time and resources, enhance its visual appeal, convey a particular idea or concept, ensure diversity and representation, make written content more engaging and relatable and build emotional connections. It is essential to choose stock images carefully to ensure they align with the website’s purpose, brand, and target audience.
Our goal is to build our clients a well designed and functional website that is easy to use, has fresh, quality content, has clear calls to action, is optimized for mobile and especially search engines.
We are eager to become a part of your business and provide you with ongoing website support, copywriting, a new or updated Google My Business account, monthly SEO optimization and Google Advertising expertise.
SEARCH ENGINE OPTIMIZATION
In addition to website development, we are experts in optimizing search engine visibility. We employ the latest techniques and industry best practices to improve the search engine ranking of our clients’ websites. By conducting thorough keyword research, optimizing website content, and implementing on-page and off-page optimization strategies, we help our clients achieve higher visibility and attract more organic traffic.
What is SEO and how does it work?
Search Engine Optimization (SEO) is essential if you want to increase traffic to your website and/or calls and visits to your business. It is the process of making your business visible in online searches. SEO strategies are applied to your website structure, written content, descriptions, titles, meta descriptions etc. If you get it right, SEO content will attract more searchers and convert them into customers.
We will create and implement an SEO plan you will understand. It will involve competitive analysis, keyword research, page content, social media, title tags, link building, informative architecture, and traffic monitoring.
Once your SEO strategy is implemented, we can review the progress together each month to ensure the results match your business growth then make necessary additions or changes for continued success.
Search Engine Optimization is the key to a successful website. We recommend it become a part of your monthly budget online advertising budget.
SEARCH ENGINE MARKETING
We also specialize in implementing effective marketing strategies for search engines. Our digital marketing experts develop customized strategies that align with our clients’ goals and focus on driving targeted traffic, generating leads, and increasing conversions. Through techniques such as pay-per-click advertising, re-marketing campaigns, and social media advertising, we enhance our clients’ online presence and help them reach their target audience effectively.
How do I rank higher in Google?
Search Engine Marketing can be complex to the average business owner. Businesses often run display ads, shopping ads, and YouTube ads, but Google Ads “Search Ads” are key when trying to rank higher on a Google page search (SERP – Search Engine Results Page).
A targeted strategy is required to rank higher on a Google Search Engine Results Page. You don’t just pay to be higher up on Google searches, you need to understand what phrases, questions or words your target audience is typing in, then purchase those terms. This is where we come in, we have software that helps us determine the keywords and phrases you should be bidding on and what you should pay per click on that keyword or phrase. For example, if you are a Plumber and want to advertise that you specialize in the installation of hot water taps, we would research keywords and phrases that your target market uses when searching for this service. It could be search terms like “Calgary Plumber” “hot water taps”, “how to install an Insinkerator hot water tap” or “kitchen plumber”. Once we know which keywords and phrases to bid on we write relevant content for your ad and present you with your Google Ads plan. We then determine your budget and set up the Google Ads. Finally, we provide you customized monthly reports that make sense and help us see your ROI (return on your investment) and help you decide how spend your marketing dollars
DIGITAL MEDIA TIPS
Businesses should build a strategy to invest their marketing dollars in what will be the best ratio between traditional media and digital media. Each media will talk to a different audience and have a different impact on the audience’s perception of a company. In Digital Marketing there are 3 types of media. Owned Media is the digital content, like written copy and images that you create and manage. It is like your website that promotes your brand by exhibiting your company’s products, services and values. Paid Media is advertising you pay for like Google Ads that increase online visibility, clicks and traffic to your app, website, or service. Earned Media is free publicity you receive when consumers, businesses and influencers, speak about and share your content or content related to your brand or product through social media etc.
Why Work With Us?
We are all about experience and resources. Our team is led by a veteran marketer who understands the challenges businesses face today. Marcia has worked in sales and marketing for over 20 years plus has built 2 of her own product based businesses from the ground up. She has a wealth of relatable knowledge to share with business owners and solopreneurs alike.
We are collaborators, so we’ll work alongside you or for you to create original designs, persuasive creative, natural, useful and informative content. We’ll use our skills and experience to improve your processes to help you grow your business.
We offer project billing, hourly billing or on-demand work/advice per month on retainer.
Contact us for a quote today!
Your success is our success. Success relies on listening to and understanding your business as well as your customers. We promise to be honest, open and inspiring.