Search Engine Optimization
SEO
What is SEO and How Does it Work?
Search Engine Optimization (SEO) is the process of making your business visible in online searches. With Search Engine Optimization you aren’t paying for online advertising. The goal is to achieve higher rankings in the search results organically for relevant keywords. SEO includes various techniques such as keyword optimization, content creation, link building, and improving website structure.
If you get it right, SEO content will attract more searchers and convert them into customers.
Conduct Research
On-Site SEO
Off-Site SEO
Analytics Tools
We conduct both competitor research and keyword research before we start planning your SEO strategy. We review competitor websites and utilize SEO research software to help us understand competitors’ keywords, content strategies, and backlink profiles, to give us insights into how to outrank them in search results.
A well-structured website makes it easier for search engine crawlers to navigate site. We implement on-page optimization techniques that increase visitor time on the website, reduces bounce rates, and improves chances that visitors will take action.
We use specific SEO techniques to improve website search engine rankings. We build high-quality backlinks from reputable websites, submit the website to online directories and listings and participating in guest blogging on relevant platforms.
We use professional analytics tools to monitor the performance of websites. We track website rankings, click-through rates, and user engagement, then adjust strategies based on the data to optimize for better results.
Some of Our SEO Strategies
At SmartMarket Solutions, we excel at optimizing websites for search engine visibility. We employ the latest techniques and industry best practices to improve the search engine ranking of our clients’ websites. By conducting thorough keyword research, optimizing website content, and implementing on-page and off-page SEO strategies, we help our clients achieve higher visibility and attract more organic traffic. Below are some of the SEO strategies we use:
Competitive Analysis
A competitive analysis is essential for SEO because it provides insights into the strategies and tactics used by your competitors to achieve higher rankings and attract more organic traffic.
By analyzing your competitors use of keywords, content, backlink profiles, and overall SEO approach, we can identify opportunities to optimize your website and stay ahead in the search engine rankings. We can also benchmark your performance, uncover gaps, and develop a more effective SEO strategy to outperform your competitors and attract targeted organic traffic.
Keyword Research
It’s important to know what words or phrases your target audience typed into Google when they are searching for a product or service like yours.
We conduct thorough keyword research to identify relevant and high-volume keywords for your industry to determine which keywords to add into your content. We like to use long-tail keywords (phrases containing three or more words) that are specific to your niche. Long-tail keywords often have less competition and can attract more targeted traffic. We will place these keywords strategically in your website page titles, meta descriptions, headers, and throughout the content as long as it reads naturally for your site visitors.
Website Structure
Website structure is crucial in SEO. We create well-structured websites that enable search engine crawlers to easily navigate and understand the content of the site and index the website’s pages more effectively. This makes it easier for websites to appear in relevant search results.
Our well-structured websites makes it easier to implement on-page optimization techniques, such as properly placing keywords, optimizing meta tags, and creating internal linking strategies. This leads to increased time spent on the website, reduced bounce rates, and higher chances of conversions.
Technical SEO
We can improve your website’s technical aspects to ensure search engines can crawl and index your website effectively.
We will monitor your website speed, mobile-friendliness, site structure, navigation and XML sitemap. We will implement canonical tags to indicate the preferred version of a page to search engines, especially when you have multiple pages with similar or identical content. We can enhance the visibility and appearance of your website with schema mark-up andmake sure your website has an SSL certificate to secure your website. We also use robots.txt, meta tags, and XML sitemaps to guide search engines in crawling your site effectively.
Content Marketing
Search engines aim to provide searchers with the best possible results, so high-quality content is crucial for ranking. We can create informative, valuable, and well-written content that speaks to your audience and contains the right keywords to help rank your website higher on the seach engine results pages.
We will structure your content with headers (H1, H2, etc.) and proper formatting. This not only enhances readability but also helps search engines understand the hierarchy of information. We can also incorporate images, videos, and infographics to enhance the user experience and increase the time they spend on your pages.
Blogs
It’s important to update your website with fresh content, like blog posts and add to page content regularly. New content can attract both search engine crawlers as well as users. We write blog posts on topics relevant to your audience and industry.
We can do this for you by addressing common questions, concerns, and challenges your audience may have. We can also use internal links to connect your blog posts and other pages on your website. Internal linking helps distribute authority across your site and keeps users engaged. We can organize your blog using categories and tags to help search engines understand the topics you cover and make it easier for users to navigate.
Video and Image Optimization
We can help you with high-quality images and videos, compress media files, add relevant keywords in file names, optimize alt tags and captions of images on the website, create video transcripts so they are more accessible to a wider audience, optimize video thumbnails to increase click-through rates and create an XML sitemap to help search engines discover and index your media content more effectively.
Optimizing videos and images for SEO is not only about improving search rankings but also enhancing user experience. Prioritize quality, relevancy, and accessibility to maximize the impact of your media content.
Backlinks
Backlinks are inbound hyperlinks that direct users from your website from another site. They are a strong signal to search engines that your content is linked-to content is valuable, relevant and authoritative.
We can help you acquire high-quality backlinks from reputable and relevant websites. Backlinks are a strong signal to search engines that your content is authoritative. You should have a mix of links to your website from various sources, such as industry publications, influencers, and niche websites. You can also build relationships with influencers and others in your industry to increase opportunities for links.
Google My Business
Google My Business provides a platform for businesses to manage and control their online presence across Google’s various platforms, including Google Search and Google Maps. By claiming and verifying their listing, businesses can ensure that their information is accurate, up-to-date, and consistent, thus enhancing their credibility and trustworthiness.
Google My Business also provides valuable insights and analytics on customer engagement, including how customers found the business, the number of calls, website visits, and requests for directions. These insights allow businesses to better understand their audience, make data-driven decisions, and optimize their online presence to drive more traffic and conversions.
Social Media
Active participation on social media platforms can help increase brand visibility, drive traffic to the website, and generate social signals that can positively impact SEO.
Sharing high-quality content through various channels like guest posts, press releases, and content syndication can increase visibility and attract natural backlinks.
Our Approach to SEO
It’s important to note that Search Engine Optimization is a long game. You should consider building on your monthly SEO changes over a 6 -12 month period. We can create an SEO plan that will involve competitive analysis, keyword research, page content planning, social media strategy, title tags, link building, informative architecture, and traffic monitoring. Once your SEO strategy is implemented, we can review the progress together each month to ensure the results match your business growth then make necessary additions or changes for continued success. Search Engine Optimization is the key to a successful website. We recommend it become a part of your monthly budget online advertising budget.
"Relevance is a search engine's holy grail.
People want results that are closely connected to their queries."
~ Marc Ostrofsky
Why Work With Us?
Our personalized attention and support for our clients, ensures their unique needs are met and our marketing strategies see results.
We are all about experience and resources. Our team is lead by a veteran marketer who understands the challenges businesses face today. Marcia has worked in sales and marketing for over 20 years plus has built 2 of her own product based businesses from the ground up. She has a wealth of relatable knowledge to share with business owners and solopreneurs alike.
We offer hourly rates, project billing or retainer contracts where we invoice for the same amount every month. Our rates vary between projects due to complexity and scope of work.
Contact us for a quote today!