Search Engine Marketing

What is Search Engine Marketing and How Does it Work?

Search Engine Marketing (SEM) is a digital marketing strategy used to promote your website by increasing your visibility in Google searches and or on Social Media.

SEM helps drive online traffic to your website, increasing your brand visibility, and generate leads or sales for you. Google Ads (also known as “pay-per-click” PPC advertising) are one of the most popular SEM tools. With PPC Advertising you pay a fee each time someone clicks on your ad.

The goal of Search Engine Marketing is to get your website in front of the right people at the right time to increase your online visibility and achieve your business objectives. Each advertising platform has its own strengths, audience, and targeting options, so it’s important to choose the ones that best align with your marketing goals and target audience. We can help you decide which one best suits your audience or use a combination of several platforms to maximize your online visibility and reach a broader audience.

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Our SEM Strategies

Ad Campaign Planning

We create tailored ad campaigns designed to meet your goals, drive targeted traffic, generate leads, and boost website conversions. We’ll help you select the right PPC platform, whether Google Ads, Meta, LinkedIn etc.
We will handle every step of your campaign. This includes designing the campaign structure, crafting compelling ad copy, setting geo-targeting, configuring conversion tracking, scheduling your ads, and managing your bid strategy.

Google Ads

We can help you with a targeted strategy to rank higher on a Google Search Engine Results Page (SERP). We have software that helps us determine the keywords and phrases you should be bidding on and what you should pay per click on that keyword or phrase. Once we know which keywords and phrases to bid on, we write relevant content for your ad then present you with your Google Ads plan. We then determine your budget and set up the Google Ads.
Finally, we provide you customized monthly reports that make sense and help us see your ROI (return on your investment) and help you decide how spend your marketing dollars.

PPC Ad Optimization

Google Ads and Social Media Ads require regular monitoring, testing and optimization. We review the cost-per-click (CPC) of each campaign and make changes to bids and keywords when necessary to maximize exposure and reduce your costs.

Display Ad Design

We create compelling and visually appealing display ads. The ads keep your message clear, concise, and focused on a single call-to-action, have eye-catching visuals, use compelling headlines, and maintain your brand identity.
We also monitor the performance of the display ads and can adjust the design and messaging based on it’s performance throughout the ad campaign.

Social Media Ads

We can help you set up pay-per-click (PPC) campaigns with display ads on Facebook, Instagram, and LinkedIn. Our team will help you target specific audiences based on factors such as location, demographics, interests, and behaviours, ensuring your ads reach the people most likely to engage with your products or services.
We’ll work with you to define your campaign objectives, whether it’s brand awareness, website traffic, or conversions, identify your ideal audience, and select the platforms where your ads will perform best.

Analytics

We provide monthly reports to keep you informed of your campaign performance. To measure the success of your online ads, we track a range of key metrics, including click-through rate, conversion rate, cost per click, cost per conversion, impressions, reach, engagement, bounce rate, return on ad spend, and quality score. Monitoring these metrics allows us to evaluate performance, identify opportunities for optimisation, and ensure your campaigns effectively reach and engage your target audience.
At SmartMarket Solutions we make an effort to explain our strategies, provide regular updates, and be responsive to your queries. We tailor our strategies to your specific business goals and target audience. We take the time to understand the nuances of your industry because familiarity with your business sector can contribute to more effective SEM campaigns. We emphasize data-driven decision-making. We use analytics tools to track and measure the performance of your SEM campaigns and make informed adjustments. Most importantly, we are reliable and communicate transparently.

Content Marketing is a commitment not a campaign."

~ Jon Buscall

Why Work With Us?
Our hands-on approach ensures every client gets the attention they deserve, with tailored strategies designed to meet their goals and deliver measurable results.

We are all about experience and resources. Our team is lead by a veteran marketer who understands the challenges businesses face today. Marcia has worked in sales and marketing for over 20 years plus has built 2 of her own product based businesses from the ground up. She has a wealth of relatable knowledge to share with business owners and solopreneurs alike.

We are collaborators, so we listen and we ask the right questions. Our process results in original designs, persuasive creative, informative content and effective strategies to help you grow your business.

We offer hourly rates, project billing or retainer contracts where we invoice for the same amount every month. Our rates vary between projects due to complexity and scope of work.

Contact us for a quote today!

Your success is our success. We will listen, learn your business and help you cultivate growth. We are honest, open and very inspiring.

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