Search Engine Marketing
SEM
What is Search Engine Marketing and How Does it Work?
Search Engine Marketing (SEM) is a digital marketing strategy used to promote your website by increasing your visibility in Google searches and or on Social Media. It helps drive online traffic to your website, increasing your brand visibility, and generate leads or sales for you. Google Ads (also known as “pay-per-click” PPC advertising) are one of the most popular SEM tools. With PPC Advertising you pay a fee each time someone clicks on your ad.
The goal of Search Engine Marketing is to get your website in front of the right people at the right time to increase your online visibility and achieve your business objectives. Each advertising platform has its own strengths, audience, and targeting options, so it’s important to choose the ones that best align with your marketing goals and target audience. We can help you decide which one best suits your audience or use a combination of several platforms to maximize your online visibility and reach a broader audience.
PPC Ad Campaign Planning
Google Ads Campaign
Social Media Ads
PPC Ad Optimization
We’ll help you choose the right PPC platform (Google Ads or Social Media Ads), design the campaign structure, create your ad copy, set the geo-targeting, then set-up the conversion tracking, ad schedule and bidding strategy.
We’ll set up a pay-per-click (PPC) campaign where your listing appears in the top of a Google search. We’ll help you target specific groups based on factors like location, interests, and what your target audience is searching for. People will click on your Google Ad thinking it’s your website listing.
We can help you set up pay-per-click (PPC) campaign(s) where your display ads appear on Facebook, Instagram and/or LinkedIn. We can help you target specific groups based on factors like location, interests, and what your target audience’s interests are.
Google Ads and Social Media Ads require regular monitoring, testing and optimization. We review the cost-per-click (CPC) of each campaign and make changes to bids and keywords when necessary to maximize exposure and reduce your costs.
Some of Our SEM Strategies
PPC Ad Campaigns
Through techniques such as pay-per-click advertising, and social media advertising, we can enhance your online presence and help you reach your target audience effectively. We’ll help you target the right market, and decide which PPC platform(s) to use. Google Ads is the most popular, but others like Facebook/Instagram Ads and LinkedIn Ads may also be relevant depending on your target audience (Personas).
Campaign Planning
We’ll develop customized campaigns that align with your goals and focus on driving targeted traffic, generating leads, and increase your website conversions.
We’ll write the “ad listings” and review them with you before we launch so you’ll understand the campaign as well as the analytics to monitor.
Google Ads
You don’t just pay to be higher up on Google searches, you need to understand what phrases, questions or words your target audience is typing in, then purchase those terms. We can help you with a targeted strategy to rank higher on a Google Search Engine Results Page (SERP).
We have software that helps us determine the keywords and phrases you should be bidding on and what you should pay per click on that keyword or phrase. Once we know which keywords and phrases to bid on, we write relevant content for your ad then present you with your Google Ads plan. We then determine your budget and set up the Google Ads.
Finally, we provide you customized monthly reports that make sense and help us see your ROI (return on your investment) and help you decide how spend your marketing dollars.
Social Media Advertising
Facebook Ads are a popular form of online advertising for businesses to promote products or services. They provide detailed targeting options, allowing advertisers to reach specific demographics, interests, behaviours, and locations. This helps show your ads to the people most likely to be interested in your products or services. We can help define your campaign objectives (brand awareness, traffic, and/or conversions), define your target audience based on demographics, interests, and behaviours and choose where your ads will be displayed (e.g., Facebook, Instagram, Audience Network).
Display Ads
Designing effective online display ads is crucial for capturing the attention of your audience and achieving your advertising goals. We create compelling and visually appealing display ads. The ads keep your message clear, concise, and focused on a single call-to-action, have eye-catching visuals, use compelling headlines, and maintain your brand identity. We also monitor the performance of the display ads and can adjust the design and messaging based on it’s performance throughout the ad campaign.
Analytics
When it comes to determining how successful your online ads are we use a couple of key metrics. The CTR (Click Through Rate) measures the engagement of the online ad. It tells us how well the ad captured the attention of the audience and encouraged them to click on it. The Conversion Rate measures the effectiveness of the ad. It reveals how successful the ad was in driving users to click on the ad then either making a purchase, signing up for a newsletter, or filling out a form.
A high CTR would indicate a strong initial interest, while a high conversion rate suggests that the ads have effectively guided users through the entire conversion process. It’s also important to analyze these metrics in conjunction with other factors, such as the quality of traffic, the relevance of your landing page, and the value of the conversions achieved.
At SmartMarket Solutions we make an effort to explain our strategies, provide regular updates, and be responsive to your queries. We tailor our strategies to your specific business goals and target audience. We take the time to understand the nuances of your industry because familiarity with your business sector can contribute to more effective SEM campaigns. We emphasize data-driven decision-making. We use analytics tools to track and measure the performance of your SEM campaigns and make informed adjustments. Most importantly, we are reliable and communicate transparently.
Content Marketing is a commitment not a campaign."
~ Jon Buscall
Why Work With Us?
Our personalized attention and support for our clients, ensures their unique needs are met and our marketing strategies see results.
We are all about experience and resources. Our team is lead by a veteran marketer who understands the challenges businesses face today. Marcia has worked in sales and marketing for over 20 years plus has built 2 of her own product based businesses from the ground up. She has a wealth of relatable knowledge to share with business owners and solopreneurs alike.
We offer hourly rates, project billing or retainer contracts where we invoice for the same amount every month. Our rates vary between projects due to complexity and scope of work.
Contact us for a quote today!