Digital Marketing
Digital Marketing
CALGARY DIGITAL MARKETING
SEM
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing (SEM) is a digital marketing strategy used to promote websites by increasing their visibility in search engine results pages. The goal is to drive online traffic, increasing brand visibility, and generating leads or sales. Google Ads “Search Ads” are key when trying to rank higher on a Google Search Engine Results Page (SERP). We can develop customized Google Ads, Instagram and Facebook Ads campaigns that align with your goals and focuses on driving targeted traffic, generating leads, and increasing conversions. Through techniques such as pay-per-click advertising, re-marketing campaigns, and social media advertising, we enhance our clients’ online presence and help them reach their target audience effectively.
Our Search Engine Marketing Strategies
Google Ads
Google Ads are text-based ads found at the top of Google search engine results. You pay for placement above your competitors listings. You are purchasing the terms, phrases, questions or words your target audience is typing in.
We have digital marketing software that helps determine the keywords and phrases you should be bidding on and what you should pay per click on that keyword or phrase.
Once we know which keywords and phrases to bid on, we write relevant content for your ad then present you with your Google Ads plan. We then determine your budget and set up the Google Ads.
Finally, we provide you customized monthly reports that make sense and help us see your ROI (return on your investment) and help you decide how spend your marketing dollars.
Instagram & Facebook Ads
Facebook ads are a popular form of online advertising for businesses to promote products or services. They provide detailed targeting options, allowing advertisers to reach specific demographics, interests, behaviours, and locations. This helps show your ads to the people most likely to be interested in your products or services.
We can help define your campaign objectives (brand awareness, traffic, and/or conversions), define your target audience based on demographics, interests, and behaviours and choose where your ads will be displayed (e.g., Facebook, Instagram, Audience Network).
Display Ads
Display Ads are a type of online advertising that incorporate images, graphics, animations, or videos to convey a message and promote a product, service, or brand.
Designing effective online display ads is crucial for capturing the attention of your audience and achieving your advertising goals. We create compelling and visually appealing display ads. The ads keep your message clear, concise, and focused on a single call-to-action, have eye-catching visuals, use compelling headlines, and maintain your brand identity. We also monitor the performance of the display ads and can adjust the design and messaging based on it’s performance throughout the ad campaign.
Analytics
When it comes to determining how successful your online ads are we use a couple of key metrics. The CTR (Click Through Rate) measures the engagement of the online ad. It tells us how well the ad captured the attention of the audience and encouraged them to click on it. The Conversion Rate measures the effectiveness of the ad. It reveals how successful the ad was in driving users to click on the ad then either making a purchase, signing up for a newsletter, or filling out a form.
A high CTR would indicate a strong initial interest, while a high conversion rate suggests that the ads have effectively guided users through the entire conversion process. It’s also important to analyze these metrics in conjunction with other factors, such as the quality of traffic, the relevance of your landing page, and the value of the conversions achieved.
SEO
Search Engine Optimization
Search Engine Optimization
What Is SEO And How Does It Work?
If you get it right, SEO content will attract more searchers and convert them into customers. We will create and implement an SEO plan you will understand. It will involve competitive analysis, keyword research, page content, social media, title tags, link building, informative architecture, and traffic monitoring. Once your SEO strategy is implemented, we can review the progress together each month to ensure the results match your business growth then make necessary additions or changes for continued success. Search Engine Optimization is the key to a successful website. We recommend it become a part of your monthly budget online advertising budget.
Search Engine Optimization Strategies
Content
Search engines aim to provide users with the best possible results, so high-quality content is crucial for ranking. We create informative, valuable, and well-written content that speaks to audiences and contains the right keywords to help rank websites higher on the search engine results pages. We structure website content with proper formatting to enhance readability and help search engines understand the hierarchy of information. We also incorporate images, videos, and infographics to enhance the user experience and increase the time visitors spend on web pages.
Keywords
It’s important to know what words or phrases a target audience types into Google when they are searching for a product or service. We conduct thorough keyword research to identify relevant and high-volume industry keywords to determine which keywords to add into website content. We like to use long-tail keywords (phrases containing three or more words) that are specific to a niche. We place keywords strategically into a websites page titles, meta descriptions, headers, and content as long as it reads naturally.
Blogs
It’s important to update your website with fresh page content regularly. New content can attract both search engine crawlers as well as users. We write blog posts on topics relevant to your audience and industry. We can do this for you by addressing common questions, concerns, and challenges your audience may have.
We organize blogs using categories and tags to help search engines understand the topics a website covers and make it easier for users to navigate.
Backlinks
In the context of search engine optimization (SEO), backlinks signify that the linked-to content is valuable and relevant.
We help acquire high-quality backlinks from reputable and relevant websites such as major industry websites, influencers, as well as niche websites.
We conduct a Backlinks Review to determine how many backlinks a website has. If the site has any low-quality or spammy links, we notify search engines to ignore those links.
We are experienced, honest and easy to communicate with.
We are accountable and love to collaborate.
Let's start your new digital marketing strategy today!
"Digital marketing is the art of blending innovation with strategy,
where every click, like, and share becomes a brushstroke in the canvas of online success."
~ ChatGPT
Why Work With Us?
Our personalized attention and support for our clients, ensures their unique needs are met and our marketing strategies see results.
We are all about experience and resources. Our team is lead by a veteran marketer who understands the challenges businesses face today. Marcia has worked in sales and marketing for over 20 years plus has built 2 of her own product based businesses from the ground up. She has a wealth of relatable knowledge to share with business owners and solopreneurs alike.
We offer hourly rates, project billing or retainer contracts where we invoice for the same amount every month. Our rates vary between projects due to complexity and scope of work.
Contact us for a quote today!