Competitive Analysis

Competitive Analysis


Stay ahead of the game by truly understanding your competitors digital marketing. Our team of experts will analyze your industry, competitors, their keywords, and more to help your business thrive online. By examining these four components, you can gain valuable insights into your competitors’ digital marketing strategies and identify areas where you can differentiate and improve your own approach.

Website Assessment

SEO and Keyword Analysis

Online Presence Assessment

Search Engine Marketing Analysis

We evaluate your competitors’ website design, structure, keywords, content, blogs, headers, tag lines, calls to action, number of years in business and Google reviews.

We analyze your competitors’ SEO strategies to understand their search engine results page ranking, website authority score, website ref. domains, number of website backlinks and website url keywords.

We examine the type and quality of content your competitors are producing across different digital channels. We assess the topics they cover, the format of content, as well as audience engagement metrics such as likes, shares, and comments.

We evaluate your competitors’ paid advertising campaigns. We look at keywords they are bidding on, the ad copy they are using, their ad spend, click-through rates, and identify opportunities or potential threats to your own campaigns.

Our Process

Identify Your Competitors

We make a list of your direct and indirect competitors. Direct competitors offer similar products or services, while indirect competitors may address the same needs but with different solutions.

Website Review

We evaluate the design, structure, and user experience of competitors’ websites. Look at navigation, content quality, and the overall aesthetic and check to see if they have an online store, blog, or other features.

SEO Analysis

We select a small group of your competitors and examine their SEO strategies. We identify the keywords they are targeting, the quality of their backlinks, and the structure of their content. We use digital marketing software to help with this process.

Content Marketing

We review the type and quality of content competitors produce. We assess their blog posts, articles, videos, and other website content.

Social Media Presence

We analyze competitors’ social media profiles. Look at the platforms they’re on, the frequency of their posts, and the engagement they receive. We identify the tone, style, and content types that resonate with their audience.

Online Advertising

We identify the platforms where your top competitors run ads and analyze the content, messaging, and targeting strategies.

Customer Reviews and Feedback

We analyze your customer reviews and feedback on various platforms. We learn what customers appreciate and dislike about competitors’ products or services. This insight can help you address gaps or capitalize on strengths.


We determine how your competitors position themselves in the market. We assess their unique selling propositions (USPs) and how they differentiate themselves from others. Look for any gaps or areas where you can offer something unique.

"Relevance is a search engine's holy grail.

People want results that are closely connected to their queries."

~ Marc Ostrofsky

Why Work With Us?
Our personalized attention and support for our clients, ensures their unique needs are met and our marketing strategies see results.

We are all about experience and resources. Our team is lead by a veteran marketer who understands the challenges businesses face today. Marcia has worked in sales and marketing for over 20 years plus has built 2 of her own product based businesses from the ground up. She has a wealth of relatable knowledge to share with business owners and solopreneurs alike.

We are collaborators, so we listen and we ask the right questions. Our process results in original designs, persuasive creative, informative content and effective strategies to help you grow your business.

We offer hourly rates, project billing or retainer contracts where we invoice for the same amount every month. Our rates vary between projects due to complexity and scope of work.

Contact us for a quote today!

Your success is our success. We will listen, learn your business and help you cultivate growth. We are honest, open and very inspiring.